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About I Carry the Bag

ICTB is a quarterly boutique publication tightly focused on Financial Services Wholesalers and their leaders. The publication is one of a kind. There are no digital or print publications that serve this high income niche market.

In fact there has never been a publication directed at this profitable niche.


To provide timely and relevant sales, marketing and practice management ideas and education to financial services wholesalers and their management. Additionally, ICTB strives to serve the wholesaling community with commentary and information on lifestyle issues that will yield maximum performance.


The approximate demographics of this unique financial services distribution sector are:
• Male 80%
• Female 20%
• Average Age: 38
• Median Wholesaler income: $225,000
• Median Sales Management income: $400,000
• Average annual Travel and Entertainment budget: $60,000

Our Readers Make Important Buying Decisions For:

Automobiles • Hotels: room nights and meeting venues • Air Travel • Dining • Sporting Events • Incentives & Premiums • Technology • Client Gifts • Leisure Travel


The universe of employees that hold the roles of internal wholesaler, external wholesaler, hybrid wholesaler and their managers is estimated to be in excess of 30,000. I Carry The Bag’s total circulation including promotional copies is approximately 1500.


On demand printing via MagCloud
Tablet and Smartphone accessible
All issues are available via Online archive

About Rob Shore – Editor & Publisher

Rob Shore has over 30 years of financial services experience and is the President,CEO and founder of shorespeak, L.L.C. a specialized financial services sales and management firm located in Newport Beach, California, that provides sales management, training and consulting services to financial services distributors, and their affiliated companies.

He is also the founder of, the largest practice management website that focuses exclusively on the training and development of financial services wholesalers.

Previously, Mr. Shore served as President of Allstate Distributors LLC, a Division of Allstate Financial that distributed variable, fixed and life products for Allstate Financial, and its subsidiaries, to financial institutions, wirehouses and national planning firms. Mr. Shore’s division was responsible for $6 Billion in corporate annual revenue contribution and he generated one of the highest compounded growth rates, exceeding 38% over a 7 year period.

Mr. Shore previously wholesaled for OppenheimerFunds where he played a pivotal role in growing the firm’s Financial Institution Division and held sales management roles with GNA Securities and HomeFed Investment Services.

His accreditations include FINRA Series 7, FINRA Series 24, and CA Life Agent.